About the

Be A Friend Project, Inc. 

501c3 Organization

Federal Tax ID # 84-2802576


TO deliver surprise peer support called “Friend Mail” to victims of severe bullying to help them stay strong and know they are not alone.


TO proactively prevent bullying before it starts by giving K-12 students across the country the opportunity to practice kindness and build empathy by stepping-into-the-shoes of a peer and offering support through words and art.


TO build empathy among peers and raise awareness of types and impact of bullying through the promotion and licensing of the middle school show, “It’s Easy! The Friend Strong Musical,” to educational entities worldwide.



           The Be A Friend Project was founded in 2015 by business partners and playwrights Jennifer Young (right) and January Akselrad (composer, left), to carry into action the “speak up, reach out and be a friend" message of their 8x Broadway World Award-winning middle school show, “IT'S EASY! The Friend Strong Musical.”  

          From 2009 to 2019, the Founders were Co-Presidents of SEE THE WISH, their educational company created to teach and inspire in an entertaining way - including through original plays and musicals. “IT'S EASY!” first debuted in 2015 in collaboration with the Riverdale Rising Stars in the Bronx, New York. Those Junior cast members asked the Playwrights for a way to continue the show’s message off-stage.

          Jennifer has directed the Be A Friend Project since 2015 as it grew national. In 2019, the BAFP came into its own as a 501c3,  superseding See The Wish, with Jennifer as Executive Director.

          January volunteers as a Development/Theater Consultant.



Jennifer Kennett


Brian McNicholl


Lillian Diaz-Withers


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Amy Duver

Jennifer Young


Dr. Vincent Puglisi


On-Air Teen Super Ambassador

Brielle Withers

Brielle was 11 when she auditioned for "It's Easy!" in 2017 and scored the leading role of "STACEY" in what became an 8x Broadway World Award-winning production.  Brielle initiated the role of "On-Air Teen Ambassador" on Youtube, making it easier for schools across the country to introduce each Friend Mail Recipient. Awarded SUPER Ambassador in 2018, Brielle hosts letter-writing parties and has led elementary school assemblies to introduce the BAFP.  In 2019, she met with Cornwall Central School District Administration and Educators to seek district-wide participation, and succeeded! Brielle was recognized as a "Student of Achievement" by NY Assemblyman Schmitt after being nominated by the CCSD for her BAFP Ambassador work.   








As the 2019 Annual Broadway Gala Honorees of the Riverdale YM-YWHA Performing Arts Center & to receive New York State and City Proclamations!

November 3rd, 2019

Riverdale YM-YWHA, Bronx, NY,  selected Playwrights Jennifer Young and January Akselrad, Co-Founders of the Be A Friend Project, to be the Honorees at the Annual Broadway Gala. It was a thrill to return to the "IT'S EASY!" 2015 debut stage and unite with the Riverdale Rising Stars (now teens!) actors who originated the show's characters and helped us develop the Be A Friend Project. 

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As 3x Grant Recipients from UNIFY Against Bullying in Springfield, MA!

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Thank you to UNIFY Against Bullying for their generous awarding of funds to the Be A Friend Project through micro-grants in 2017, 2018 and 2019 totaling $4,000. UNIFY funds have been essential to our growth and outreach, as has their recruitment of Ambassadors and heartfelt collection of Friend Mail. We are proud to be FRIEND STRONG with UNIFY "bringing an end to bullying through the celebration of true diversity."

For being written into a Young Adult Novel!


Fellow UNIFY Against Bullying Grant Recipients, Authors Courtney Vail

and Sandy J Howell,

wrote the 5th in their "Angels Club" book series to hold "compassion and girl gutsiness at its heart" (as well as horses and rescue dogs, so what's not to LOVE!) and we got a mention when the main teen character finds her purpose through anti-bullying action! You can find this book (and the first 4 in the series) in all the usual places on-line like Amazon and Barnes & Noble. A great empowering and entertaining gift for the YA readers...FUN FUN FUN! Thank you, Courtney and Sandy!!

The Be A Friend Project does not give advice, therapy or intervention.

The organization’s formal legal name is BE A FRIEND PROJECT, INC.

It is a not-for-profit 501c3 organization / Federal Tax ID # 84-2802576.

Any donation to the Be A Friend Project, Inc. is tax-deductible to the maximum extent allowed by law, thank you!

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